Colbert US Speed Skating

In late November the Dutch bank that sponsored the U.S. speed skating team went bankrupt. With the Olympics just a few months away, the team was in desperate need of a new sponsor. Within days Stephen Colbert invited the president of U.S. speed skating on his show and signed on as the head sponsor of the team in front of his entire audience. The teams new sponsorship has invoked alot of mixed reactions. The majority of the team say they are happy about the money and attention the Colbert Nation is bringing to U.S. speed skating. Others however, are not pleased at all. Many sports news reports fear foreign viewers will make negative assumptions about U.S. speed skating because of Colbert's outrageous behavior. Short track American speed skater Shawni Davis says about Colbert, "He's a jerk. Put that in the paper". I personally think it's great that Colbert is sponsoring U.S. speed skating. They wins more medals than any other U.S. team at the winter Olympics, and still they are only minimally covered. Colbert's ecstatic enthusiasm and support for the team will undoubtedly attract viewers at come race time in Vancouver. What do you think? Good? Bad? or anything else. POST!